Your brand colours will undoubtedly play a role in the colours you choose for your printed brochure. But you shouldn’t feel limited or restricted by your existing business palette. It’s intrinsically part of your brand, so assuming you have the correct colour that represents your company’s values then these colours must follow through with the colour choices you make when designing your brochure. There’s a whole spectrum of colours out there that you could incorporate into the design of your brochure, but it won’t work if these colours don’t represent your brand. Colours should complement your brand, but what colours have the biggest impact, and how can you select wisely?
Before you begin to design business cards, you need to know what information your clients will be looking for. In the past 10 years, what’s become standard on business cards has changed drastically. E-mail addresses have replaced fax numbers. Cellphones have taken over landlines. Social media has become the norm. With all these changes, we’ve broken down exactly what you need to include on your business cards for 2021
While it’s been an extremely unusual year, it’s also been very enlightening in some ways. We’ve come to realize that when times are hard, certain people in our lives come through for us no matter what. And in a year where this meant so much to our businesses, what better way to say thank you than by giving something custom-tailored like personalized thank you cards during the holiday season.
Content marketing has become the way of the world. Companies large and small are now focusing their efforts on creating engaging material from podcasts to video tutorials. Making valuable content that’s going to attract potential customers is a time consuming affair, but the benefits far outweigh the investment.
Pantone is a reference to the ‘Pantone Colour Matching System’ which is a standard colour system used by full colour printers all over the world. It allows large multinational companies to ensure that their corporate colours are consistent around the world when having all their marketing printed from one continent to another.
It goes without saying that it’s important that your brochure is well-written and readable, ensuring you deliver the right message, and that your message is easily absorbed by your audience. That’s a given. But there is much more to consider here, too. The truth is that even the most eloquent of brochures will fail to achieve its goals if the content isn’t supported by a strong design that delivers a memorable and favourable reader experience.
Business cards are like fashion statements. They change from time to time to give us new and exciting ways to introduce ourselves to potential new customers and make statements in our industry. Here are 5 cool new business card design trends to look out for in 2021.
Large format printing allows businesses to create visually-stunning graphics that can be displayed without interruption for meters at a time. Depending on the material selected, it can even be weather-proofed and used for outdoor purposes, for an effect that won’t wrinkle or tear, even in an epic snowstorm.
Following the death of a loved one, it’s natural that you’ll have a lot on your mind. It can be a very emotional and busy time, and it’s often easy to overlook some of the vital tasks that can help to ensure that the day of the funeral is free of complications.
Large format printing is a surefire way to get noticed. Whether it be inside or outside of your business, on a billboard, or at an event, bigger can be better when it comes to getting your brand out there. Images can make large format prints come to life, but only when they are clear, vibrant, and high resolution. The thing about “going bigger” is that any mistakes are that much more visible too. Let’s break down how to prepare images for large format printing so they come out looking exactly the way you envisioned and get the attention they deserve.
