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Sending direct mail pieces is one of the best ways to inform customers and prospects about special events or news about your business. They’re particularly great for announcing special, limited time promotions. Most business owners know that they should be using direct mail advertising as a part of their marketing package, but know little about the specific benefits they can gain from using it.

It’s the age old conundrum for business: you need to advertise to bring in new custom, but you need paying customers to pay for advertising. Asking friends and family for referrals will only take you so far, and organized networking events are either full of new business owners like yourself looking for customers not services, or old hands trying to sell the newcomers something.

It’s a scary time for any kind of retailer right now. For most stores, business has ground to a complete halt. And for any shop that’s not selling online, the balance sheets are worrying. But there’s a light at the end of tunnel (we hope). The government is already in talks to make plans for a lockdown exit strategy that could mean re-opening shops in the next few months. So if you’re running a retail business, you need to be ready to make the most of the time when shoppers return to the streets. And right now, you’ve probably got lots of spare time to prepare.