Design and branding
Before you begin to design business cards, you need to know what information your clients will be looking for. In the past 10 years, what’s become standard on business cards has changed drastically. E-mail addresses have replaced fax numbers. Cellphones have taken over landlines. Social media has become the norm. With all these changes, we’ve broken down exactly what you need to include on your business cards for 2020.
Crafting a top notch letterhead can be a bit of a challenge and when you find yourself struggling with all of the decisions that are associated with this process, it is time to take a step back and remember the basics.
If you were planning an extension to your home, would you draw up the blueprints yourself?
If the gearbox on your car blew, would you assume you have the skills (or time) to repair it yourself?
Of course not.
No matter what it is that you are looking to print, before you can begin the production process, you need to create some artwork. ‘Artwork’ refers to the graphic design that will form the foundation of your printed materials; from a basic text by-line to a sophisticated design complete with photographs, logos and the written word.