Your brand colours will undoubtedly play a role in the colours you choose for your printed brochure. But you shouldn’t feel limited or restricted by your existing business palette. It’s intrinsically part of your brand, so assuming you have the correct colour that represents your company’s values then these colours must follow through with the colour choices you make when designing your brochure. There’s a whole spectrum of colours out there that you could incorporate into the design of your brochure, but it won’t work if these colours don’t represent your brand. Colours should complement your brand, but what colours have the biggest impact, and how can you select wisely?
Before you begin to design business cards, you need to know what information your clients will be looking for. In the past 10 years, what’s become standard on business cards has changed drastically. E-mail addresses have replaced fax numbers. Cellphones have taken over landlines. Social media has become the norm. With all these changes, we’ve broken down exactly what you need to include on your business cards for 2021
Pantone is a reference to the ‘Pantone Colour Matching System’ which is a standard colour system used by full colour printers all over the world. It allows large multinational companies to ensure that their corporate colours are consistent around the world when having all their marketing printed from one continent to another.
It goes without saying that it’s important that your brochure is well-written and readable, ensuring you deliver the right message, and that your message is easily absorbed by your audience. That’s a given. But there is much more to consider here, too. The truth is that even the most eloquent of brochures will fail to achieve its goals if the content isn’t supported by a strong design that delivers a memorable and favourable reader experience.
Business cards are like fashion statements. They change from time to time to give us new and exciting ways to introduce ourselves to potential new customers and make statements in our industry. Here are 5 cool new business card design trends to look out for in 2021.
Following the death of a loved one, it’s natural that you’ll have a lot on your mind. It can be a very emotional and busy time, and it’s often easy to overlook some of the vital tasks that can help to ensure that the day of the funeral is free of complications.