A well-designed tri-fold brochure or pamphlet is an indispensible marketing tool for your business. A tri-fold brochure contains pertinent information about your products or services and ensures your customers have quick access to important details about your business.
Sending direct mail pieces is one of the best ways to inform customers and prospects about special events or news about your business. They’re particularly great for announcing special, limited time promotions.
Most business owners know that they should be using direct mail advertising as a part of their marketing package, but know little about the specific benefits they can gain from using it.
It’s the age old conundrum for business: you need to advertise to bring in new custom, but you need paying customers to pay for advertising.
Asking friends and family for referrals will only take you so far, and organized networking events are either full of new business owners like yourself looking for customers not services, or old hands trying to sell the newcomers something.
It’s a scary time for any kind of retailer right now.
For most stores, business has ground to a complete halt. And for any shop that’s not selling online, the balance sheets are worrying.
But there’s a light at the end of tunnel (we hope). The government is already in talks to make plans for a lockdown exit strategy that could mean re-opening shops in the next few months.
So if you’re running a retail business, you need to be ready to make the most of the time when shoppers return to the streets. And right now, you’ve probably got lots of spare time to prepare.
Bleed is one of the most important parts to design any attractive artwork for print. In this regard, Professional designers are using expand background images as well as elements beyond the ends of the text by using additional 3mm or more as per the requirement. It is also avoiding unnecessary white borders and side of the printed document.
Before you begin to design business cards, you need to know what information your clients will be looking for. In the past 10 years, what’s become standard on business cards has changed drastically. E-mail addresses have replaced fax numbers. Cellphones have taken over landlines. Social media has become the norm. With all these changes, we’ve broken down exactly what you need to include on your business cards for 2020.
Crafting a top notch letterhead can be a bit of a challenge and when you find yourself struggling with all of the decisions that are associated with this process, it is time to take a step back and remember the basics.
If you were planning an extension to your home, would you draw up the blueprints yourself?
If the gearbox on your car blew, would you assume you have the skills (or time) to repair it yourself?
Of course not.
No matter what it is that you are looking to print, before you can begin the production process, you need to create some artwork. ‘Artwork’ refers to the graphic design that will form the foundation of your printed materials; from a basic text by-line to a sophisticated design complete with photographs, logos and the written word.